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NSA’s mission is simple - We build beautiful brands, and our core competency is in complete 360-degree brand and marketing strategy production.  

 

Our co-founder - Daniel Barton has won multiple international awards for building brand and marketing strategies and is an industry go-to resource on the subject of brand building.

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All too often strategies are written that lack a real understanding of the goals and DNA of the company, or the requirements of the market at large. The objective is to identify the real needs, and produce real solutions that grow the business in tangible terms. We believe in quick wins within the framework of a plan that everyone can follow and believe in, that drives the brand forward.

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In reality, we’re constructing a story. The story of the brand is communicated through language, pictures, social, video, music, endorsements, and many other touchpoints. All of it builds a narrative around the brand. Once this is achieved, then the plan should exploit the elevated brand position to turn it into sustainable sales growth. Often marketing and PR companies disconnect at the last moment, and sales may not be realized. We prefer to follow the brand and marketing process right through to ensure marketing efforts have an impact on sales.

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The brand story needs to be told with authenticity and relevance and aligned with the serious business of marketing strategy using our world-renowned experience to ensure that all activations have the required effect and impact at each stage, turning the sales funnel into an hourglass, like the one below.

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